Ziphen Central

Seeking Wisdom and Sublimity

Now that's cheesy

Sometimes I wonder about the people who design food packaging. It seems that lately the folks at Frito Lay have gone a bit too far with their Cheetos bags. I could just tell you how utterly cheesy I think it is, but I shall let you judge for yourself; the text from the back of a Cheetos bag has been faithfully reproduced below for your perusal:

What’s a serving?

With Cheetos Brand crunchy snacks, eat 21 – that’s just the right amount for crazy, cheesy fun!

What more can YOU do with 21 Cheetos snacks?

Break them each in half and you have 42. If you eat half of the halves, you are back to 21.

Honestly, who in the world will meticulously count out 21 Cheetos just so they can eat one serving? Who even cares that the serving size is 1 ounce or about 21 Cheetos? Of those who actually do take pains to eat exactly one serving, how many would break all their Cheetos in half just so they could have twice as many?

Maybe they were just trying to be funny, or maybe even intentionally cheesy, but it makes for a very strange and ridiculous Cheeto bag. Come on, Chester! You can do better than that. Even the hoax about the secret recipe being stolen was more interesting than this.

Posted on 28 July 2007 by Mashkioya
Filed under: food

I.C.E.N.

Huichihuayán, Huehuetlán Municipality

Instituto Cultural Evangelístico Náhuatl

On Tuesday of the week I spent in San Luis Potosí, Mexico, we went to the Cultural Institute for Nahuatl Evangelism (Instituto Cultural Evangelístico Náhuatl), more colloquially known as “the school.” Located in the town of Huichihuayán (wee-chee-wah-YAHN), this is more precisely a preachers training school, where men from all over the Huasteca come to learn how to preach the Gospel and to learn more about God’s Word. In recent years brother José Hernández Félix has been the director, and he has brought about many good things for the school, and accordingly the student body has grown greatly.

The concrete building is well furnished, even with a kitchen where a hired cook fixes the meals for those staying there. The inside of the building is painted a pleasant lime green colour, and as you walk in the door you will find yourself in the main room of the building, alternately used as a classroom and a dining hall. Down the hall are some classrooms and a bathroom. It is really a nice facility, and I am so glad that there is such a work going on in that area to further the kingdom. (keep reading)

Posted on 20 July 2007 by Mashkioya
Filed under: Christianity,Mexico,Nahuatl,photography